Unsustainable rates of consumption, coupled with anticipated population explosion and pressure on natural resources has given rise to the discussion on Alternative Proteins. Taking into account a growing population and shifting diets, the world will need to produce 69 percent more food calories in 2050 than we did in 2006. (e.g. compared to staples such as potatoes, wheat, and rice, the beef per calorie requires 160 times more land and produces 11 times more greenhouse gases)
To feed the growing population and shifting diets of meat, the world will need to produce 69% more food calories in 2050 than we did in 2006. This would translate to greater GHG footprint and pressure on environmental resources (water, land, energy).
Consumer – Emerging Health Risks, Heightened Health Perception and Welfare Sentiments
More open towards plant-based protein sources from a health and nutrition as well as environmental and animal welfare perspective. Protein seeing a shift from being a ‘fitness’ ingredient in the past to a ‘health and wellness’ ingredient.
Is it ethical to divert 40%+ of our global agricultural output towards meat production (which benefits only a small percent of the population) when close to a billion people still suffer from malnutrition?
- Landscape and activity
- Megatrends driving Alternative Protein
- How are companies reacting
- Game changing startups
- Market projection
- Meat replacements – axisting market and market drivers
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